The Story Of Nike With Nike Historian-Emeritus Scott Reames
THE RUNNING EFFECT PODCAST
Dominic Schlueter
4.8 ā¢ 686 Ratings
šļø 24 February 2023
ā±ļø 69 minutes
šļø Recording | iTunes | RSS
š§¾ļø Download transcript
Summary
"Prefontaine basically started Nike's Sports Marketing entire blueprint: athletes talking to athletes. That's one reason Phil Knight was so anti-advertising for a long time; he felt that the best advertising was one athlete telling another. We called it 'word of foot' advertising instead of 'word of mouth.'"
My conversation with Scott Reames on the podcast today is one of the most fascinating discussions I've ever had. Scott is the Nike Historian-Emeritus and worked at Nike from 1992-2021. During his time there, Scott successfully documented Nike's history, and that built the backbone of the wildly successful book by Co-Founder of Nike Phil Knight, "Shoe Dog." Scott knows more about the history of Nike than anyone else.
I let my curiosity guide this conversation, resulting in a fascinating and wide-ranging discussion. I pick Scott's brain on many different topics, including Nike's beginnings, some of their biggest signings (Lebron James, Tiger Woods, Serena Williams, etc.), Nike's most significant calculated risks, how Nike grew from $8,000 in revenue its first year to $44.5 billion in 2021, and many more subjects.
You can listen wherever you find your podcasts by searching, "The Running Effect Podcast." If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! I would also appreciate it if you share it with your friend who you think will benefit from it. If you really enjoy the podcast, consider sharing it on social media to spread the word!
The podcast graphic was done by the talented: Xavier Gallo.
S H O W N O T E S
-Our Instagram: https://www.instagram.com/therunningeffect/?hl=en
-Scott's Linkedin: https://www.linkedin.com/in/scott-reames-1b59527/?trk=public_profile_samename-profile
-A Great Article On Scott: https://www.sportsbusinessjournal.com/Journal/Issues/2021/11/22/Insiders/Marketing-and-Sponsorship.aspx
Transcript
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| 0:00.0 | Ladies and gentlemen, welcome back to the Running Effect podcast with Dominic Schleader. I'm your host, |
| 0:05.7 | Dominic. As you guys probably know by now, I'm always seeking out those conversations that other people |
| 0:10.8 | aren't having and letting my curiosity guide me. So when I came across this particular individual who I'm |
| 0:16.7 | interviewing today, I knew I had to get him on the podcast. I have the great privilege today of |
| 0:21.6 | speaking with the one and only Scott Reams. Scott is the Nike historian emeritus and worked at Nike |
| 0:27.5 | from 1992 to 2021. During his time there, Scott successfully documented Nike's history and built the |
| 0:35.0 | backbone of the wildly successful book by co-founder of |
| 0:38.4 | of Nike Phil Knight called Shudog. Scott knows more about the history of Nike than anyone else, |
| 0:43.3 | at least I would say that. I let my curiosity guide this conversation and the result was a fascinating |
| 0:48.9 | discussion surrounding Nike its roots, its origins, so many different subjects from LeBron to Prefontein |
| 0:56.4 | to so many other things where I walked away and I was like, oh my goodness, this was a fantastic |
| 1:01.2 | conversation. Scott will definitely be coming back on the podcast because I felt like we were |
| 1:05.9 | just opening the can of worms as anyone who knows Nike would know that they have such a rich history and I feel |
| 1:12.9 | like we only uncovered a small part of it. So Scott will definitely be coming back on the podcast, |
| 1:17.7 | but this conversation was fantastic and I know you will enjoy it and learn so many new things |
| 1:23.2 | today. So before we hop right into it, I'd greatly appreciate it if you hit the follow |
| 1:26.9 | button and give us a five-star review. |
| 1:29.0 | You're already listening to this, so it will legitimately take between five and ten seconds to do those things. |
| 1:33.8 | And then also, consider sharing the show with a friend, someone who you think will enjoy or benefit from this episode. |
| 1:39.0 | Send it their way. That way we can reach new people and hopefully inspire them in the process. |
| 1:43.4 | But without further ado, |
| 1:44.3 | here's my conversation with the one and only, Scott Reams. Scott, welcome to the running |
... |
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