The Step by Step Checklist to Spying on Your Competition’s Marketing | Ep. #1461

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 1 August 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1461, we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing. [00:34] Hear why it is important to spy on your competition’s marketing. [01:00] You can also benefit from seeing what indirect competitors are getting up to. [01:04] Examples of the kinds of things to look at when spying on advertising campaigns. [01:55] BuiltWith and Wayback Machine will show you what technology people are using. [02:26] Use Social Blade to see the growth rate of various channels. [02:45] A list of tools that will show you what others are doing in terms of content and SEO. [03:11] SimilarWeb shows referring websites and the breakdown of traffic. [03:41] Google Alters will notify you every time your competition does something new. [04:01] If you are in the tech world, check out Crunchbase to follow news about competitors. [04:21] That’s it for today! [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Links Mentioned in Today’s Episode: ClickFunnels Adbeat BuiltWith Wayback Machine Social Blade Ahrefs SEMrush Ubersuggest BuzzSumo SimilarWeb Crunchbase Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.6	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today we are going to give you a step-by-step checklist to spying on your competitions marketing.
1:02.0	So first and foremost, Neil, before we talk about it,
1:05.3	when it comes to spying on competitions marketing,
1:08.4	why do you find it helpful?
1:10.3	I find that helpful because typically what works for your competition
1:14.0	it doesn't always work for you but in many cases it will and you can see the
1:18.0	direction that they're going so when your competition is doing a lot of
	...

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