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Marketing School - Digital Marketing and Online Marketing Tips

How to Create Legendary Content When You’re Short on Time | Ep. #1462

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 2 August 2020

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #1462, we share how to create legendary content when you are strapped for time. Think about creating short, punchy tweets to begin with and build them out later into fuller length pieces when you have time. Tune in to hear the formula for creating content that grabs people’s attention and keeps them interested.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Create Legendary Content When You Are Short on Time.  [00:33] When you are super busy, finding time to create content seems impossible.  [00:56] Capture your thoughts in a tweet to make an impact with little time involved.  [01:36] The tweet can later be built out into a more elaborate piece of content. [02:05] Go to your competitor’s website to find ideas for content quickly. [02:21] Do not copy your competition but create your own version that is even better.  [02:40] A formula for successful content, including a catchy headline and hook. [03:28] Outline the body of your piece by listing the subheadings and fill in a sentence or two.   [04:02] Use Google to check your facts and link to the sources you have used in your article.  [04:15] Remember: your content does not have to be text-based.  [04:42] AIDA: A is for awareness; I is for interest; D is for decision; A is for action.  [05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Glengarry Glen Ross    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with your

0:14.2

instructors Neil Patel and Eric Sue.

0:17.0

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your low time.

0:50.5

Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Battelle. And today we are going to talk about how to create legendary content when you're short on time. So this is something I've been thinking about for a while.

1:04.0

If you're busy, let's say you're a busy founder, you're just starting up right now.

1:08.0

Everyone's talking about, oh my God, we're talking about, oh like you got to create content.

1:11.0

You know you have people like Gary Visa, you got a content content, content, but, like you got to create content. You have people like Gary Vese,

1:12.7

you got a content, content, content, content.

1:14.1

But how do you have time for content?

1:16.1

We're doing all these different things, right?

...

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