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Marketing School - Digital Marketing and Online Marketing Tips

How Apple's IDFA Change Will Shift How We Do Marketing | Ep. #1460

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 31 July 2020

⏱️ 6 minutes

🧾️ Download transcript

Summary

In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricter and there is an increasing focus on people’s privacy and rights, which means that advertisers can no longer rely on the invasive strategies they have always used. Tune in to hear why you need to adjust right now to stay ahead of the game!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing.  [00:38] What IDFA means, how it works, and what it means for advertisers.  [01:08] Apple is making it more difficult for advertisers to track people and the sites they visit. [01:16] Users now have to give explicit permission for ad publishers to track them. [01:42] The changes are inevitable and there are likely to be more changes coming.  [02:15] In the future targeting is going to be harder due to all the government restrictions. [02:34] Some companies like Apple are big on privacy while others aim for more ad revenue.  [03:00] The one-man media company concept and how it applies to all companies.  [03:40] Consider how to build and own those audiences so you don’t need other platforms.  [04:05] Learn to adapt now with these times where people’s rights are protected. [04:59] That’s it for today! [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Apple Gary Vaynerchuk  David Perell  Anthony Pompliano     Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with

0:14.0

your instructors Neil Patel and Eric Sue.

0:19.2

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your low time.

0:49.2

Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.

0:55.5

And today we are going to talk about how Apple's IDFA change will shift how we do marketing.

1:02.0

So first, let me define what Apple's IDFA change actually is and then we can talk about how this is going to shift marketing.

1:09.0

So IDFA means identifier for advertisers.

1:12.6

And what it basically does is it assigns a unique number

1:15.1

to a user's mobile device and advertisers up to now,

1:18.9

and they still can do this for a little longer at least.

...

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