The Soulful Way to Get What You Want — Without Manipulating Anyone

Negotiate Anything

American Negotiation Institute

Education, Business, Self-improvement

4.7 • 748 Ratings

🗓️ 12 April 2025

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you've ever felt uncomfortable “selling yourself” — this episode might just change everything. In this episode, Jason Harris, co-founder of the award-winning ad agency Mechanism and author of The Soulful Art of Persuasion, shares how he built a powerhouse business without using manipulation or salesy tactics. Instead, he leaned into empathy, generosity, and storytelling — values most people don’t associate with persuasion. We talk about how to lead with integrity, what it really means to influence without forcing, and why your reputation is the most powerful negotiation tool you have. Connect with Jason Buy the book: The Soulful Art of Persuasion Follow Jason on LinkedIn Jason Harris Mekanism Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

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0:00.0	Hey, I'm Kwame Christian and you are about to step into the world of Negotiate Anything,
0:06.2	the number one negotiation podcast in the world where we teach you how to make difficult conversations easier while getting more of what you want in the process.
0:14.7	Each episode is packed with practical tips and strategies from the experts.
0:19.5	We delve into negotiation, conflict resolution,
0:22.7	and leadership skills that are crucial in both business and in life. Whether you're closing a deal,
0:28.3	managing a team, or navigating personal relationships, negotiate anything provides you with the tools
0:33.9	you need to succeed. Our conversations are real, relatable, and most importantly, rooted
0:39.8	in practicality. So if you're ready to transform your conversations and elevate your negotiation skills,
0:46.2	join me on Negotiate Anything. Subscribe and listen on Apple Podcasts, Spotify, or wherever you love to
0:52.7	listen. Let's make every conversation a winning negotiation.
0:59.0	Jason, thanks for joining us today. Hey, thanks for having me. Good to be here. Yeah, man. It's my pleasure.
1:04.4	So how about you getting started by telling us a little bit about yourself and what you do?
1:08.6	Sure. All right, Kwame. So I'm, my name's Jason Harris.
1:12.4	I'm the co-founder and CEO of an advertising agency.
1:15.7	We're our name's Mechanism.
1:18.1	We're about 200 people, four offices.
1:20.3	We work on big brands like Ben and Jerry's Peloton, Charles Schwab, Jose Cuervo, et cetera, et cetera.
1:27.3	We got about 25 brands.
1:28.7	We do business to consumer advertising in every facet that that takes.
1:34.1	We do a lot of hardcore brand strategy and creative work.
1:38.3	And really, I've been doing advertising my whole entire career.
1:44.7	And in about 2020, I launched a book called The Soulful Art of Persuasion, and it really
	...

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