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Everyone's like, oh, well, if I get somebody to opt into my lead magnet that's a lead,

it's not.

No.

This is a real problem for a lot of service-based businesses.

So these are all the different things and all the different data points that you should have on your website.

I'm sharing the screen now of data that is mission critical to better optimization.

You're listening to perpetual traffic.

We all know this as marketers and business owners that growth is amazing.

Until something breaks or some catastrophic event, heaven forbid, should ever happen to your business. And I don't mean

just your ad campaigns going sideways. Maybe a client slips on a wet floor or a shipment

suddenly goes missing or a contractor gets hurt or an employee gets hurt. Suddenly, the thing you've

been building can take a huge financial hit, maybe one that you worry

might take down the company. And you should always be thinking about that as the business owner.

Most people don't think about business insurance until after something goes wrong when it's

already too expensive or it's too late. That's why we're big fans of what Next Insurance is doing. Business

insurance is so important for any business, whether you're online or offline. And they've

basically taken the pain out of business insurance. It's 100% online, ridiculously fast,

and designed specifically for small businesses. You answer just a few questions and Next

tells you exactly

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