The Biggest Creative Trends in 2026 REVEALED With Reza Khadjavi

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

4.7 • 867 Ratings

🗓️ 23 January 2026

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Create ads that convert every time with Motion’s AI tagging. Get 10% off the first three months of Motion using code TRAFFIC10 at checkout: https://motionapp.com

Are you still treating organic and paid content as separate? It’s time to reconsider! Reza Khadjavi, CEO of Motion, joins us today to break down the key creative trends for 2026. We talk about the importance of "psychological kill shots" (or killer hooks) and how to use them to craft content that not only stops the scroll but drives conversions.

Reza explains how understanding your audience’s organic consumption patterns can guide your paid creative approach for maximum impact. We also discuss the massive shift in creative strategy that’s reshaping how we create ads. From the "effort signal" to the visual diversity needed to avoid creative fatigue, we explore practical tips for maximizing engagement.

Plus, Reza shares valuable data from Motion’s recent creative trends event and how creative testing can be more than just tweaking a few visual elements. Join us for a fresh perspective on how to leverage AI tools and creative iteration to push your campaigns to the next level.

In This Episode:

- Motion's record-breaking virtual event on creative trends

- The collision of organic and paid media

- Mastering hooks: psychological kill shots that drive engagement

- How to create hundreds of ads from a single messaging angle

- Why creative strategists need business acumen

- Determining good creatives and visual formats for ads

- Using Motion for creative inspiration and testing

- Upcoming exclusive Motion bootcamp

- How to connect with Reza Khadjavi

Mentioned in the Episode:

Test Motion AI Tagging: https://motionapp.com/releases/introducing-ai-tagging?utm_source=podcast&utm_medium=sponsor&utm_campaign=perpetual-traffic-podcast&utm_content=introducing-ai-tagging

Book a Demo with Motion: https://motionapp.com/book-a-demo?utm_source=podcast&utm_medium=sponsor&utm_campaign=perpetual-traffic-podcast&utm_content=book-a-demo

Watch Previous Episodes on Meta’s Andromeda: https://perpetualtraffic.com/?s=andromeda

Watch the Episode on YouTube: https://perpetualtraffic.com/youtube

Motion’s 2026 Creative Trends Event: https://motionapp.com/2026-ad-creative-trends-live-lightning-round-motion

Gruns Superfoods Meta Ads Library: https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=ALL&is_targeted_country=false&media_type=all&search_type=page&source=page-transparency-widget&view_all_page_id=107585658730958

Gruns Ads Landing Page: https://gruns.co/pages/first-order

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Reza Khadjavi

LinkedIn: https://www.linkedin.com/in/reza-khadjavi-46802918/

Website: https://www.usemotion.com/

Twitter (X): https://x.com/rezakhadjavi

Motion on LinkedIn: https://www.linkedin.com/company/motion1/?originalSubdomain=ca

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, real quick, before we dive in, if you've got a brand or marketing tool that marketers need to know about,
0:05.5	sponsor the show here at Perpetual Traffic.
0:08.5	Perpetual Traffic puts you in front of thousands of seasoned marketers, CMOs, and agency owners.
0:14.0	So head on over to perpetualorffic.com to apply to be a sponsor of this show.
0:18.4	A great book is a psychological kill shot.
0:21.6	You guys got 25,000 registrations for an online training on creative trends in 2026.
0:29.6	For most advertisers, when something's not working, like their accounts are just not taking off, it's usually because of...
0:36.6	You're listening to Perpetual Traffic.
0:40.9	Hello and welcome to the Perpetual Traffic Podcast.
0:43.8	This is your host, Ralph Burns, founder and CEO of Tier 11, alongside my lobe-trotting,
0:51.0	non-virtual background in the hills of Medellin, I believe.
0:56.5	Co-host.
0:57.8	Lauren E. Petruvo, the founder of Mongoose Media.
1:01.1	So glad you joined us here.
1:02.7	Today, if you're not watching this, you definitely got to check out Lauren's non-virtual backgrounds.
1:07.5	One of the best backgrounds I've seen since we've done this show, 750 episodes.
1:13.5	And you are in Medellin, right? I am. I am. See, seigneur.
1:19.4	See, signor. Of course. Well, today, we are very excited. And I believe he's calling in from an
1:27.0	area that may be a little bit colder than
1:29.8	we didn't even ask him. Actually, he's sitting in the virtual green room right now. We've got the
1:33.8	CEO and founder of Motion. Not the motion app, the app that we use at Tier 11 to guide all of our
1:42.3	creative decisions, which is just sort of fortuitous that he's
	...

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