How to Crush It With GLP-1s & TRTs on Meta Using “The Sticky Pixel Strategy”
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 16 January 2026
⏱️ 48 minutes
🧾️ Download transcript
Summary
Stop obsessing over new audiences and creative tests in Meta ads. We’ve got something better! Tier 11’s John Moran is back to share his latest breakthrough: the Sticky Pixel strategy, the secret to maximising your ROAS in every campaign.
Through real-world examples in highly competitive spaces, John reveals how creative diversification and understanding Meta's Andromeda update unlock massive cost reductions. His team has managed to acquire new customers for less than the cost of a click, something that would be nearly impossible if you used traditional Google Ads.
We explore the real power of Meta’s new audience-building system and how it keeps your pixel "sticky" to past users while optimizing ad spend. This isn't just about theory; it’s a strategy backed by data and results. Join us now to discover how you can tweak your current campaigns to reduce cost-per-acquisition and increase your ad performance.
In This Episode:
- What is the Sticky Pixel Strategy?
- Case study: application of the Sticky Pixel Strategy
- Limitations of messaging testing in driving results
- Results from broad targeting in TRT campaigns
- Overcoming objections with targeted messaging
- Using the feeder strategy in Meta ads
- Final takeaways on Meta ads spend and strategy
Mentioned in the Episode:
Partner With Tier 11’s Marketing Experts: https://www.tiereleven.com/apply
Tier 11 nCAC: https://www.tiereleven.com/ncac
Creative Diversification Package: https://www.tiereleven.com/cd
Tier 11 Data Suite: https://www.tiereleven.com/what-we-do/data-suite
Listen to Previous Ad Lab Live Sessions: tiereleven.com/youtube
Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK
Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1
We Appreciate Your Support!
Visit our website: https://perpetualtraffic.com/
Follow us on X: https://x.com/perpetualtraf
Connect with John Moran:
LinkedIn - https://www.linkedin.com/in/johnmorangads
Connect with Ralph Burns:
LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now
Connect with Lauren Petrullo:
Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/
Mentioned in this episode:
https://perpetualtraffic.com/advertise-with-us/
https://perpetualtraffic.com/advertise-with-us/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, real quick, before we dive in, if you've got a brand or marketing tool that marketers need to know about, sponsor to the show here at Perpetual Traffic. |
| 0:08.5 | Perpetual Traffic puts you in front of thousands of seasoned marketers, CMOs, and agency owners. |
| 0:14.0 | So head on over to perpetual traffic.com to apply to be a sponsor of this show. |
| 0:18.7 | We're getting new customers in this space for less than the cost of a click. |
| 0:24.0 | We're gaining new prescription customers a sub 50 bucks now. |
| 0:27.6 | This is fantastic stuff in the first week because I didn't do anything but make sure that my |
| 0:32.3 | brand messaging to the sticky pixel was I have a small little case study that I want |
| 0:36.6 | to share with you that kind of proves this model a little bit. And what's interesting about this is there's been two large |
| 0:42.5 | stages that this company has gone through. The first stage is, you're listening to perpetual traffic. |
| 0:51.7 | We all know this as marketers and business owners that growth is amazing. |
| 0:56.3 | Until something breaks or some catastrophic event, heaven forbid, should ever happen to your business. |
| 1:03.3 | And I don't mean just your ad campaigns going sideways. |
| 1:06.9 | Maybe a client slips on a wet floor or a shipment suddenly goes missing or a contractor gets hurt or an employee gets hurt. |
| 1:14.8 | Suddenly, the thing you've been building can take a huge financial hit. |
| 1:18.7 | Maybe one that you worry might take down the company and you should always be thinking about that as the business owner. |
| 1:24.8 | Most people don't think about business insurance until after something |
| 1:28.6 | goes wrong when it's already too expensive or it's too late. That's why we're big fans of what |
| 1:34.8 | Next Insurance is doing. Business insurance is so important for any business, whether you're |
| 1:40.2 | online or offline. And they've basically taken the pain out of business insurance. |
| 1:44.7 | It's 100% online, ridiculously fast, and designed specifically for small businesses. |
| 1:50.8 | You answer just a few questions and next tells you exactly what coverage you need. |
| 1:54.6 | No phone calls, no waiting, no holding the line for the next representative, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

