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Marketing School - Digital Marketing and Online Marketing Tips

The Simplest Way to Bring People Back to Your Website | Ep. #641

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 3 May 2018

⏱️ 5 minutes

🧾️ Download transcript

Summary

In episode #641, Eric and Neil discuss the simplest way to lure people back to your site. Tune in to hear how you can increase your traffic and conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Simplest Way to Bring People Back to Your Website [00:55] You either collect emails or get them to opt into push notifications. Then you have to continually urge them back to your site. [01:10] You can also get people to follow your social profiles, but they don’t convert. [02:00] Subscribers is a great email service, but you can also use ManyChat to push people back to your site. [02:40] Try retargeting, as well. Google Retargeting and you will probably come across Neil. [03:07] It is just putting a pixel on your site that alerts ad networks and lets them track visitors. This will then allow ad networks to spot your visitors and post relevant ads in their browser that will send them back to your site. [03:20] However, retargeting is expensive. [03:27] Neil agrees that email is a great technique and likes Mobile Monkey. [03:45] It’s harder to get traffic from Facebook ads now, so you should leverage sure things like email and chatbot marketing. [03:53] That’s it for today! [03:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:51.6

Welcome to another episode of Marketing School.

0:55.0

I'm Eric Sue.

0:57.0

And I'm Neil Patel.

0:58.0

And today we are going to talk about the simplest way to bring people back to your website.

1:02.0

Neil, what could that possibly be?

1:04.0

Well, there's two ways.

1:06.0

People are going to come back to, or people are going to visit your website,

1:08.0

and the chances are most are not going to come back.

1:10.0

If you have a strong brand like Amazon or Nike, Microsoft, Google,

1:15.4

Facebook, you don't really have to worry about this but I'm going to take a guess out here that

1:19.5

most of you don't have one of those popular brands because there's not too many of them in the world.

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