The Marketing Tactic You Must Master in 2018 | Ep. #640

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 2 May 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #640, Eric and Neil discuss the marketing tactic you need to master this year. Tune in to hear what one tactic you should be leveraging. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Marketing Tactic You Must Master in 2018 [00:33] Surprise: it’s branding! [00:49] Neil recently performed a survey to discover what causes people to engage with his brand. [00:57] He made sure it was an open-ended survey. [01:05] The answers were either that they saw him at a conference or watched his videos. [01:55] The reason Eric and Neil simulcast their podcasts on video is because people enjoy and engage with the videos more. [02:14] Even though it costs more upfront, it will pay off financially in the long run. [03:00] The market is very fragmented right now; the way people market and engage with content varies. [03:38] Make sure that you spread your content across the many different social media platforms, because you will reach different people on each one. [04:35] There are a lot of websites that get a lot of traffic, but bring in little revenue; so, Neil’s company has been buying them out in order to pick up the traffic. [05:10] That’s it for today! [05:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.7	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about the marketing tactic
1:00.0	you must master in 2018.
1:02.0	Surprise, surprise, it's branding.
1:04.3	But, before you say anything,
1:06.4	we're actually going to talk about more tactics,
1:08.6	more specifics on what you can do around branding,
1:10.7	and what we're doing today around branding.
1:12.4	I think Neil, you and what we're doing today around branding. I think
1:13.0	Neil you and I are both doing videos right now so how does that relate to the
	...

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