THE SECRETS TO SELLING TO THE C-SUITE AND WINNING THE DEAL
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 • 1.2K Ratings
🗓️ 11 August 2025
⏱️ 45 minutes
🧾️ Download transcript
Summary
Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
FAQ:
- 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
- OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
- UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
- FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
- ALL CONTENT IS VIDEO BASED AND SELF PACED
- I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
- YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
Email me additional questions: briangburns@me.com
— SAMPLE EMAIL TO EXPENSE THE COURSE
MGR,
I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and
would like your help in expensing the course.
It would pay for itself if I closed only one new deal of $X value.
Please let me know by Friday if I can move forward with this 1 year course.
Thanks,
ME
Here are some student interviews from the courses:
————————————————————————————————————
Audible 30 day Free Trial:
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Many of us want to talk to executives, want to have that great conversation with them, |
| 0:05.0 | because somebody has to. Either we do it or our champion does it or nobody does it. |
| 0:12.0 | And if it's not done well, the deal typically slips. |
| 0:18.0 | It gets put in the pile of good ideas that we'll look at someday. Some people |
| 0:24.0 | call it no decision. Some people call it status quo. I call it no commission. So what we're going to |
| 0:31.7 | be talking about today is those hard conversations with executives. What to say, how to say it, give you plenty of examples. |
| 0:41.1 | So we're going to get a little tactical here on very strategic conversations. |
| 0:47.1 | This sales rep, like most of that I've had on the show, is by far one of the world's best. |
| 0:53.1 | And that's what we do here. This is not a show for |
| 0:56.2 | people just looking for tips and tricks. If you want that, I've got the sales questions, |
| 1:01.8 | brutally honest answers podcast, short, sweet. I hit a topic, give you a little tip, a little trick, |
| 1:09.1 | something to get the day started that you can use immediately. |
| 1:12.9 | I know you like that actionable insight. |
| 1:16.1 | That's where you can find that. |
| 1:17.7 | If you want to hear the best of the brutal truth, I have a whole feed just for that. |
| 1:22.9 | So just search on your podcast player, Best of Brutal Truth. |
| 1:27.3 | It'll come right up. It has a shiny, |
| 1:29.8 | different artwork that I think you'll enjoy. Let's get into the show. And hey, don't I do a lot |
| 1:38.2 | for you, folks? I only ask you if you could do this one thing. If you see my stuff fly by on |
| 1:43.3 | LinkedIn, give it a little thumbs up, |
| 1:45.7 | a little clap. Please. Is that too much to ask? It seems to be, but I know you'll do it for me. |
| 1:52.6 | Here we go. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Brian Burns, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Brian Burns and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.