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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

THE SECRETS TO BEING AT THE BEST IN ANY SALES SITUATION

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 4 August 2025

⏱️ 38 minutes

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERYΒ  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'SΒ  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

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Email me additional questions: briangburns@me.com

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β€” SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

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They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

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It would pay for itself if I closed only one new deal of $X value.

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Please let me know by Friday if I can move forward with this 1 year course.

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Thanks,

ME

Here are some student interviews from the courses:

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Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

Transcript

Click on a timestamp to play from that location

0:00.0

Today we've got a really special one for you. Imagine getting into medical device sales in

0:08.5

startups when you don't have any medical or biology background at all and a startup where you're

0:17.7

calling on physicians, neurosurgeons, the hardest of the heart.

0:23.6

Now, this can be both overwhelming from a prospecting standpoint as well as a complex sales

0:30.4

standpoint. And how do you do it over many years, quite a few years, consistently? And people often ask me, well, what should my

0:41.1

resume look like? And if you go to Chris's LinkedIn profile, that's exactly how a sales resume

0:52.2

should look like with results, rankings, named accounts that you have brought in.

0:59.3

And this is such a critical skill because too often in sales, we have the roller coaster,

1:06.7

great year, okay year, bad year, great year, and that cycle.

1:11.0

And sometimes it's hard to avoid.

1:13.3

But the people who can do it consistently, year after year, situation after situation,

1:20.6

because guess what?

1:22.3

Every year the company tends to make it a little bit harder.

1:26.2

Smaller territory, higher quota. You know the game, right?

1:32.6

So how do you keep it going at such a high level for decades? We're going to get into that today.

1:39.0

Also getting away from acting like a salesperson, connecting with strangers. We're going to get into that.

1:45.1

And then how to get your client to sell themselves. It's magic. Every episode is magic.

1:53.2

Let's get into the interview. Are you checking out brevitypitch.com? It's the future of how to become

2:00.4

great at sales. What we've done at brevitypitch.com, it's the future of how to become great at sales.

2:01.3

What we've done at brevitypitch.com is break down the sales process.

2:07.7

Every sales process has core ingredients.

2:12.0

And put those into five-minute drills where you can practice in five minutes get better every day and we've got

...

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