Today we got another great interview.

We talk about sales so much, so deep, and I think too many people today, it's the robotic

sales activity, the motions and the plays and the go-to-market.

Remember when it was just sales and marketing? Now it's go to market. But we've lost the

humanness, the connection that we have with our clients, that rapport. And too many people

think of it as, well, I don't want to be their friend, but you do want to be friendly. Because the

magic happens when two people connect when they start talking

about what each other's cares about it turns into a business conversation and

from that business conversation the possibilities emerge this is the

magic of selling this is why companies hire salespeople.

Today, they've forgotten it.

It's all about data, keeping track and accounting for all these people who will never buy,

which always mystifies me.

It's like, why don't we spend the time on the people who will buy instead of documenting all these

people who will never buy?

That's a different topic for a different podcast.

Let's get into this interview.

I think you're really going to like this gentleman.

Great stories, great examples that you can take away and apply today, but don't have that. I know this. I've

done this. If you have great, become better at it. Think about it differently. Take your game to

the next level. And if you're in my courses, make sure you're checking out those office hours.

There's a new one posted every other Friday. The one-on-ones are posted every week. It's

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