THE SECRET TO WHAT CLIENTS WANT FROM A GREAT B2B SALES PERSON

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 23 May 2023

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME Here are some student interviews from the courses: ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

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0:00.0	Boy do I got a great one for you today. Here's a great interview with somebody I think
0:06.2	you're really going to enjoy. The lessons are plentiful and I think you'll get a lot
0:11.7	out of this. Here's a guy who grew up and suffered a life threatening disease as a child,
0:18.9	gets through that, decides to get into sales and kind of a very hard industry, oil and
0:26.4	gas, and then gets into software sales. So even though the sale may not fit what you're
0:33.6	doing today, the mindset fits all of us in sales. When we learn about or equate the hard
0:41.5	things that we do for fun, in his case, Division 1 tennis, and don't get wrapped around the
0:49.8	axle about athletics. A lot of people tell me on LinkedIn, Brian, why are you keep talking
0:56.0	about it's not about sports. It's about a performance. It could be sports. It could be cooking.
1:03.2	It could be music. It could be debating. It could be acting comedy. Anything that has either
1:11.8	an audience or a grading or a variation with some coaching, and I've got some other interviews
1:19.4	coming up as well when you don't have coaching. I think you're going to enjoy this. Have you ever
1:26.6	thought what it would be like to have a sales coach in your pocket? Did I tell you about the new
1:33.7	app that think if it has come out with when you purchase the courses with it, you get a smartphone
1:42.3	app to get access to the content. So now you can go for a walk. Take a nap. Listen to my one-on-one
1:49.3	and my office hours. Really consume exactly how a complex sale works or how do you prospect
1:57.6	without all the rejection. No cold calling. No spamming. Connecting with another human being.
2:04.0	Using science and psychology instead of stupidity. What? No stupidity? I'm so used to it. I love
2:12.6	doing dumb things faster, Brian. Okay, you don't have to do it. But I get sick of dumb things. I want
2:18.8	to do it smart. Go to b2brevenue.com. Check it out. If you're already in the course,
2:23.6	download the app from Think Ifick. If you don't know how, just go into the course. I put the
2:29.3	instructions in the very first chapter as well as in the community for each course. Here we go with
	...

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