THE SECRET TO THIS REP'S SUCCESS IN A B2B COMPLEX SALE
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 18 March 2022
β±οΈ 38 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
Summary
Transcript
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| 0:00.0 | Most of us have one or two things to sell or we you know we have a bunch of maybe even |
| 0:07.8 | a portfolio of products but typically they're around a particular problem or a you know |
| 0:14.7 | keystone product and the rest kind of fall in behind them. |
| 0:20.0 | Today we're talking to a manufacturer's rep who has 25 companies behind him and this |
| 0:27.4 | can be both good and bad. |
| 0:30.5 | The bad part is you've got to people are going to ask you so what do you do? |
| 0:36.4 | And you could give them the 25 answers or you got to like quickly get it about them and |
| 0:43.6 | finding out what particular thing is top of mind right now and how you can map that back |
| 0:50.8 | to one of the 25 products that you sell. |
| 0:54.7 | The other thing that being a manufacturer's rep gets you it's a commission only sales |
| 0:59.6 | roll. |
| 1:01.2 | And although most of us with big space salaries would look down at this I look up at it |
| 1:08.7 | because if you're on commission only your judgment skills how you spend those 24 hours |
| 1:16.0 | that you get every day is critical and if you do it well you get paid really well if |
| 1:23.4 | you do it not so well you don't. |
| 1:27.4 | And this is one of the things that we teach in both courses because the prioritization |
| 1:32.7 | of our time is critical because typically we're working on about 80% of these deals that |
| 1:40.5 | either it's too early it's not going to close within the window of your comp plan or |
| 1:46.7 | your territory plan and you're not going to get paid for it. |
| 1:51.8 | And is this completely unavoidable of course not but if we're able to kind of flip that |
| 1:57.8 | over where we spend 80% of our time on the very best deals the 20% that will close fantastic |
| 2:07.5 | if you state even more focused imagine how better you would be or you took a different |
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