You're listening to the Creating a Brand podcast where we deliver weekly masterclass interviews on topics to help you make your first or next step in business the right one.

I'm your host, Alex San Felipe.

In today's episode, I have the privilege of interviewing the man who has the most popular

solo blog in the world, Seth Godin.

Join us as we talk through some of the high-level points from his latest book, The Practice,

which one is an incredible book, was also just announced as a bestseller.

This is his 20th bestselling book.

Profound is the one word I would use to describe not only this book but also this episode today.

Seth shares that there is a pattern to who succeeds and who doesn't, and in this episode,

he's going to share that pattern with us.

I'm telling you now that this interview has the potential to set you free to do your best creative work.

For links and resources that will be mentioned during this episode, you can visit

CreatingAbrand.com slash 074.

Now, I know I've topped this episode up enough, so I won't make you wait any longer.

Here is my conversation with Seth Godin.

Seth, welcome to the Creating a Brand podcast. It's an honor to have you here today.

Well, thanks for having me. Thanks for doing this podcast. It's helping a lot of people.

Yeah, thank you so much for the kind words. I really appreciate it. Actually, when I was preparing for this interview, I read the entire book, The Practice, your latest book, which I believe

will be your 20th bestseller,

if I'm doing math right there.

Hard to keep count.

But I wrote down one simple question.

...