You're listening to the Creating a Brand podcast where we deliver weekly masterclass

interviews on topics to help you make your first or next step in business the right one.

I'm your host, Alex San Felipe.

Leadership can be difficult to navigate, especially during times of crisis or challenge.

As a leader, people not only rely on you, but they also look to you for answers during these difficult

times, and what you do matters. Today's guest is Walt Rackowicz. Walt is the former CEO of Prologis,

which is one of the largest real estate companies on the S&P 500. In 2008, Prologis

was on the brink of bankruptcy. This is when Walt stepped in his CEO and restored it to profitability

through the way he led the organization. In today's conversation, Walt walks us through what he

calls his 3H core from his new book, Transfluence. For links to resources mentioned during this episode,

you can visit CreatingAbrand.com slash 075.

Now, here is my conversation with Walt Rackowich, where he explains the three keys to transformative leadership.

Walt, welcome to the Creating a Brand podcast. Great to be here, Alex. Thanks for having me on.

Of course, really excited about it. I thoroughly enjoyed your book. I just finished it over the weekend.

We had sunshine in Jackson, Florida for the first time in like a week, which sounds weird to say.

You know, it's the sunshine state, but sometimes the sun doesn't come out. So for the first time of week, I was out by the pool reading your book and just thoroughly enjoyed this.

So I'm so excited about our conversation where you get into today.

Thank you, Alex. I'm really, really excited to be on. I really am.

So the book is called Transfluence, and I think that the first thing we need to do is we need to cover the meaning of that word.

Can you tell us what transfluence means?

Yeah, I'd be happy to, yeah.

So the word transfluence stands for very simply transformational influence.

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