You're listening to the Creating a Brand podcast where we deliver weekly masterclass

interviews on topics that help you make your first or next step in business the right one.

I'm your host, Alex San Felipe.

What is the very next action that you need to take that will grow your

business? Questions like this are not asked enough among entrepreneurs and because of this, we spend

most of our time working on the wrong things. My guest today is Jay Papazan. He is the co-author

of many bestselling books alongside Gary Keller. In this episode, Jay is going to share his high-level

points from his

most popular book, The One Thing. This conversation will help you discover the most important

thing that you need to do next to grow your business. For links to resources that we mentioned

during this episode, please visit CreatingaBrand.com slash 073.3. I hope that you're ready to begin

achieving extraordinary results in your life and business.

Here is my conversation with Jay Pappazan.

Jay, welcome to the Creating a Brand podcast.

Hey, thanks for having me, Alex.

I'm excited to be here.

Yeah, excited to have you.

I know you were just doing a virtual event, which I'm excited to be here. Yeah, excited to have you. I know you were just doing a virtual

event, which I'm excited to be your first interview after that. So really excited for what you guys got going on over there.

Thanks a lot. We're all about education here. Just love it. And that was our biggest virtual event by far with about 35,000 attendees.

That's exciting. Love it. I'm looking forward to getting into your book,

the one thing, which I told you before we started. I'd actually not read it before 2020. That was the

...