A good story doesn't have to be long.

It just has to be true.

Because truth connects faster than tactics.

We tell a homeowner's story about someone like them and they're able to connect that and see themselves in it.

You've got empathy, credibility, and trust.

All in under 60 seconds, because stories don't need to be drawn out.

Actually, they're shorter, the better.

Welcome to the Waste No Day podcast, a podcast specifically for and about the home services industry as it relates to plumbing,

heating, air conditioning, and electrical. More than a podcast, Waste No Day is a credo, a determination,

a mindset. It is a never-ending discipline. It is a refuse to lose pursuit. It is a wake-up call

every morning to waste no day.

Now here's your host, Brian Burton and Nate Minnick.

Hey, welcome to another episode of the Waste No Day podcast, your host, Nate and Brian

hanging out with you and looking forward to another great episode. This time, we are going

to be interweaving the concept of selling and storytelling. That's right. We're going to be

talking about selling with story today, and it's an interesting concept that could help take

your presentation to the next level.

It's just going to be the two of us today hanging out, but before we get to the meat of the content,

it's time for us to have a little bit of an introduction. We're going to kick it off with a quote

from Brian. The most powerful person in the world is the storyteller. The storyteller sets the vision, the values, and the agenda for an entire generation to come.

Steve Jobs.

Yeah, I'll tell you what, there is something that is so impactful about story, and I remember

...