Topline revenue is all well and good. And when I say top line revenue meaning like,

all right, what's your revenue goal? Oh, my revenue goal is 500,000 or a million dollars or

100,000 or 50,000 or whatever it is. That's the number that you hear most thrown around by people,

especially on podcasts in the online world, right? Like, oh, we made, you know, we did $6 million

on this. Okay, great, but what's the profit?

How much is actually going into your pocket? That's the most important number, right? And so as we

head into 2021, I want to help you maximize your profit in your business. Because yes, we want to be generating a lot of revenue, of course,

but we also want to be maximizing the amount of profit that you're taking from that revenue.

And so joining me today is one of my very best friends, and he is my go-to when it comes to

all matters of money in my business. I've got my bookkeeper,

Emily, who is just amazing. And then Mel is my CPA. Mel Abraham has been on the show before

a couple of times. And I asked him to come back on because like I said, the guy's brilliant.

The dude's brilliant at this stuff. And he's helped me so much when it comes

to the financial side of my business. So I wanted him to share with you today the secret

to maximizing your profit in your business in the coming year. Let's dive into it.

Welcome to the Art of online business podcast. My name is Rick Mulready and I'm an online business coach, Facebook and Instagram ads expert, lifestyle entrepreneur, and I'm a total

coffee snob as well. Each week, you're going to learn actionable strategies, mindsets, and tips that take the

guesswork out of growing and scaling a profitable online business so that you can truly

become an entrepreneur with impact.

This podcast is your secret weapon for fast-tracking the growth of your online business.

Let's do this.

Dollar bills, y'all.

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