Congratulations, my friend. You did it. You made it till the end of 2020. The year that has felt like

17 years in one year, you have made it till the end and we are ready to get into 2021. We're ready

to change the calendar and be done with 2020. And I always love getting into a new year with

so much possibility for the new year.

But I like just like so many of you are super excited to turn the calendar on 2020.

And as we finish out 2020 here, I do have some rather not so awesome news to be sharing with you on the episode here today. It has to do with the

updates that are coming from Apple's iOS 14 operating system for the mobile operating system.

With the iOS 14, they're allowing a lot more people to opt out of tracking,

which means the use of the Facebook pixel for the performance of our ads is going to become

less and less effective on this. And Facebook has put out a bunch of announcements on this.

And so in this quick tip, I just want to share with you what's going on here

and then also what Facebook is recommending that we do about it. And it's quite a few changes

here. So stay tuned. I'm going to dive into it. Welcome to the Art of Online Business Podcast. My name is Rick Mulready and I'm an online business coach,

Facebook and Instagram ads expert, lifestyle entrepreneur, and I'm a total coffee snob as well.

Each week, you're going to learn actionable strategies, mindsets, and tips that take the guesswork out of growing and scaling a profitable

online business so that you can truly become an entrepreneur with impact. This podcast is your

secret weapon for fast-tracking the growth of your online business. Let's do this.

All right.

Welcome back to the podcast, my friend.

Happy New Year.

This is episode number 455 here of the show.

And we're going to end, we're going to end 2020, pretty much like it has been, with a,

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