The Secret to Marketing Success | Double Down on What Works
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 21 August 2024
⏱️ 41 minutes
🧾️ Download transcript
Summary
In this eye-opening episode of the GaryVee Audio Experience,I sit down with Mo Said, a creative entrepreneur who founded the advertising agency, Mojo Supermarket. We dive into the changing landscape of advertising and marketing. our conversations challenge the traditional notions of creativity, exposing the flaws in an industry obsessed with awards and accolades rather than real results. From discussing the frictionless future of shoppable content to why social media forces transparency in creativity, we offer actionable insights for marketers, creatives, and entrepreneurs alike. Whether you're just starting in the industry or looking to adapt to the new age of marketing, this episode is packed with hard-hitting truths and practical advice. Tune in to learn how to stay relevant and succeed in a rapidly evolving world.
Check out Mo's Agency and LinkedIn:
Transcript
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| 0:00.0 | People want it regulated, banned. |
| 0:02.6 | It's so powerful that it's ruining our children's lives, |
| 0:06.1 | but it's not powerful enough to sell fucking sneakers. |
| 0:08.5 | What the fuck is everyone talking about? |
| 0:10.0 | You're going to literally be watching Emily in Paris |
| 0:12.0 | and you can pause the screen and buy her hat on Amazon in two seconds. |
| 0:15.4 | It's going to be no friction. |
| 0:16.7 | I'm going to be watching the Jets on Amazon Prime, |
| 0:19.0 | and when a player, a new rookie makes a great play, |
| 0:21.6 | and I'm going to buy his jersey on the spot. |
| 0:23.5 | It's gonna be frictionless, frictionless. |
| 0:25.5 | This book has built a 300 million dollar company for me. |
| 0:30.2 | In the book you talk a lot about like, |
| 0:31.6 | this industry is very obsessed with yesterday and they're very obsessed with tomorrow |
| 0:36.0 | That's what's happened this week right this entire week AI AI tomorrow |
| 0:41.0 | Award-winning work the commercial, the award yesterday, the amount of conversation |
| 0:46.1 | in this town about social media creative is almost non-existent. I love sports. I learned very early |
| 0:52.3 | in my life whether the crowd was booing or cheering that had no impact on the outcome of the game |
| 0:57.4 | When teams went to New York and they were from Chicago and the whole crowd booed them they still won if they were better and when teams in New York went to Chicago and everybody was rooting for Chicago |
| 1:07.4 | It didn't make them win either and so I think very early on I understood that the noise had no variable on success and at the end of the day the results would speak |
| 1:16.5 | Okay, thank you so much for letting you do this. |
| 1:18.7 | Happy to do it. Thank you for switching us from a public beach to private That's awesome. |
... |
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