Are You Utilizing Social Media Properly | Beyond the Hustle with Carolina Millan
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 22 August 2024
⏱️ 15 minutes
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Summary
On today's episode of the podcast, I sit down with Carolina Milan and discuss all things social. We talk about the value each platform provides, and how you can leverage specific platforms to grow your business. We chat about virality and whether or not that should be the key indicator of success in a post. This episode is a must-listen for anyone who is using social media to grow their business. I hope you all enjoy it!
Transcript
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| 0:00.0 | Viral is a true phenomenon. |
| 0:02.7 | To me it's about the consistency of being as good |
| 0:05.3 | at it as you can be consistently forever. |
| 0:08.1 | I think attempting virality is a good part of your strategy, |
| 0:11.2 | but it is not a requirement, and nor should it be an expectation. |
| 0:14.8 | See, this is where people get caught, Catalina. |
| 0:16.8 | Like, somebody would rather get 800 views on Tik-Toc on a business video, not get a client, |
| 0:22.2 | then get 25 views on LinkedIn, |
| 0:25.4 | but maybe get one client. |
| 0:26.9 | How do you see Facebook ads today? |
| 0:28.4 | Do you feel it's overpriced? |
| 0:30.2 | Is it still good for somebody |
| 0:31.5 | who doesn't have an audience? |
| 0:32.8 | How do you see it? |
| 0:33.6 | I would say Tik-Tok and Facebook, |
| 0:36.2 | and I would conclude Instagram and that are underpriced. |
| 0:38.6 | I think pre-roll YouTube is underpriced. |
| 0:40.8 | The biggest thing that I want everybody to leave this interview with is |
| 0:43.6 | whether you're talking about organic or whether you're talking about media, the |
| 0:47.9 | creative is the variable of what's going to happen. As we speak right now, where do you think the most underpriced attention is? |
| 0:55.1 | I think LinkedIn for sure. |
| 0:57.2 | I think Snapchat. |
... |
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