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EverydaySpy Podcast

The Secret to Becoming Popular

EverydaySpy Podcast

Andrew Bustamante

Spy, Learning, Spies, Thinking, Human, Cia, Intelligence, Espionage, Education, Lifehack, Social Sciences, Advantage, Edge, Unfair, Science, How To, Humint, Secret, Growth, Business

4.7640 Ratings

🗓️ 4 April 2023

⏱️ 27 minutes

🧾️ Download transcript

Summary

Having a healthy social life is a constant balancing act between being unknown and being known. But in business and career, being 'unknown' can ruin you; it can kill your career ambitions and end your business before they ever even start. In this episode, Andrew explains a little-known HACK he learned at CIA to grow popularity, reputation, and credibility even among people who have never met you! If you know the feeling of hitting a glass ceiling, getting stuck in a professional rut, or being 'blocked' from your personal goals, you don't want to miss this conversation...

Transcript

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0:00.0

My name is Andrew Bustamante, and this is everyday espionage.

0:08.0

Freedom! Freedom! There is no way to talk about a tactical advantage without also talking about how you can secure exponential growth. And what does exponential growth mean? I'm not talking

0:40.4

about exponential growth as a person or professional development or self-improvement. I'm talking about

0:46.2

literally how you grow your sales, how you grow your audience, how you grow your fans, how you grow your

0:54.0

business. That's what I want to talk

0:55.8

about. I want to talk about the exponential growth of the people who know you exist. Because in order to

1:03.0

sell anything, in order to run a successful business, in order to become an influencer, in order

1:07.7

to have any kind of brand, people have to know you exist. And it's the same

1:12.5

way in espionage. If you want someone to sell you secrets, if you want someone to become a traitor

1:20.4

against their country and side with the United States, the only way you can do that is if you have a lot

1:26.5

of people that you can choose from. Because it's not

1:30.2

like the average person becomes a traitor. It's not like the average person engages in espionage.

1:34.3

In fact, the average person steers well clear of espionage because they know it's illegal. They

1:39.9

know it's unethical. They know it's a crime. So in order to find the few people who have the

1:47.5

potential to become information sources or intelligence sources, you have to get as many people

1:53.1

as possible into your network, as many people as possible that you can shake hands with,

1:58.4

introduce yourself to, talk to, and learn to understand. So it's almost the

2:04.4

exact same concept in business. If you want to sell a thousand products, you need to talk to 10,000

2:11.0

people. If you want to sell a million products, you need to talk to 10 million people. And this is

2:16.6

something that is a real challenge

2:18.6

for entrepreneurs and startup owners and business owners and salespeople and pretty much anybody

2:23.8

at the point in their career where they are responsible for generating revenue. And if you're

...

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