4.7 • 640 Ratings
🗓️ 21 March 2023
⏱️ 9 minutes
🧾️ Download transcript
There is no super power more powerful than getting people to do what you want. Every comic book hero and villain struggled because at some point someone resisted them. In this episode, you learn how to use the one power most people never understand. Whether you use it to be a hero or a villain is up to you...
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0:00.0 | My name is Andrew Bustamante, and this is everyday espionage. |
0:08.0 | Freedom! Freedom. Freedom. Freedom. |
0:23.6 | I'm super excited to jump into part two of the conversation we started last time about consumers, |
0:33.6 | producers, and how you can use both to gain a massive advantage in your business, in your career, |
0:39.3 | and in your everyday life. Now, as a refresher, in our last conversation, I told you that all people |
0:44.5 | break down into two basic categories. Consumers, the fuel that runs the economy, and producers, |
0:52.4 | the engine that drives the economy forward. |
0:55.2 | If you are in business or management, or even if you're on the hunt for a new job, then you |
0:59.7 | are very familiar with the unprecedented recruitment and retention crisis that the world has |
1:04.9 | been struggling with since 2022. At the heart of that crisis is the fact that governments and businesses are failing to recognize a simple |
1:13.3 | truth I learned at CIA, that people are more likely to take action when they are rewarded, |
1:20.1 | rather than when they feel threatened. Whether you're dealing with consumers or producers, |
1:26.2 | customers or employees, wealthy or broke people, every age, every gender, every education level, all people react in consistent, constructive ways when they are given a positive incentive, a reward that makes them want to try. |
1:42.9 | And likewise, all people react in unpredictable, |
1:47.1 | often destructive ways when they feel threatened, like something might be taken from them. |
1:52.8 | Now, if that sounds obvious to you, I'm glad, because clearly that truth has not been so obvious |
1:59.0 | to the government and business leaders trying to manage the |
2:02.0 | current economic crisis. Now, during the Great Resignation, 4.5 million people left their job, |
2:10.5 | contributing to a 3% increase in overall unemployment and a 2% drop in the value of a dollar. |
2:21.1 | This massive change increased the cost to both hire and retain talent and drove a drop in national salary levels. So to put that simply, |
2:28.5 | companies had to pay more to hire people and as a result, they paid the people they hired less once they were actually |
2:36.7 | brought on board. Now, because of all this change in the workforce, in an effort to retain |
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