My name is Andrew Bustamante, and this is everyday espionage.

Freedom! Freedom! Freedom Freedom. My daughter, a lie, is an absolute force of nature all by herself.

And she's turning six this summer in July. Now, she loves to make arts and she

loves dancing and she loves rough housing with her brother. But the most special thing about her

is that she's always telling me how she is the best at whatever she does, even when it clearly isn't true.

She'll look me dead in the eye and say, Daddy, I'm the best driver.

When did you drive a car, girl?

Daddy, I'm the best at chopping food.

When did you use a knife?

She even looked at me the other day and said, Daddy, I am the best at growing a beard.

I'm pretty sure I have you beat there, little girl.

Now, I was recently working with an ultra-high net worth client of mine in L.A.

who was telling me about hiring struggles that he was having in his company.

And hearing his story immediately made me think of my little girl who's the best at everything.

Now, my client and his HR folks were frustrated and confused because they were struggling under

some high turnover, turnover in excess of 40%. Now, as I worked with the client, I discovered that

many of the recent turnover cases he was explaining had a common factor. The candidates were

submitting resumes and cover letters that seemed to focus on the candidate as a person, honest or

proven under pressure, committed to the job, but they did not talk about the candidate's skills.

Even though my client's HR team was looking for very specific

skills, skills like outside sales across state lines, or inside sales with self-contained

distribution channels, or IT enterprise implementation management, I mean, these are very

...