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The Tom Ferry Podcast Experience

The Rules of a Solid Database Marketing Plan | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 21 February 2024

⏱️ 22 minutes

🧾️ Download transcript

Summary

Your database marketing plan shouldn’t be the same as every other marketing plan in your playbook. These leads are special – potentially more valuable – and require a particular nuance that will spur them to refer and repeat business.   In this episode of This Week in Marketing, Jason Pantana will demystify a few unspoken rules or guidelines surrounding your database marketing plan for this year. You’ll learn exactly what not to do and how to guide all your database marketing efforts in the right direction.   Before you do ANY kind of marketing to your database, this episode should be your first priority, so watch or listen now and form the basis of your database marketing plan!

Transcript

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0:00.0

It's no secret your database of past clients and fear of influence contacts is likely your best source of business,

0:06.2

referral business, repeat business, all of it. The question is, have you earned the lion's share of those opportunities?

0:12.2

And that boils down to well your

0:14.2

marketing.

0:17.2

You've likely heard expressions like this give before you ask, then sell add value first be a fountain not a drain and

0:26.2

those statements ring true when it comes to the way you should be marketing to your

0:29.7

database you should be positioning yourself to win and reap the rewards of all the opportunities

0:35.2

that exist within your database, yet there's a lot of advice out there that says, keep asking.

0:39.7

Use this call to action.

0:40.7

Do this, do this, but at what point do you start to step back and question, hey, am I bruising my relationship

0:45.7

with my database?

0:47.2

Today's conversation, today's video, is about the ultimate nurturing focused marketing plan

0:52.4

designed to keep your database primed and

0:54.6

warmed up so that your position to win every opportunity.

0:58.0

Welcome to this week in marketing.

0:59.2

My name is Jason Pantana.

1:00.3

I'm your host and I'm so glad you're tuned in today to learn about how to market

1:03.7

to your database. Now if you're new to the channel please make sure to tap that big

1:07.7

red subscribe button and there's a bell icon right next to it if you hit it it

1:11.5

turns on notifications so whenever we publish new

1:14.1

videos just like this one here. The kinds of videos that can make a massive

1:18.1

difference in your marketing and in your business overall, you'll be the first to

...

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