The Rules of a Solid Database Marketing Plan | This Week in Marketing
The Tom Ferry Podcast Experience
Tom Ferry
4.7 • 1.1K Ratings
🗓️ 21 February 2024
⏱️ 22 minutes
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| 0:00.0 | It's no secret your database of past clients and fear of influence contacts is likely your best source of business, |
| 0:06.2 | referral business, repeat business, all of it. The question is, have you earned the lion's share of those opportunities? |
| 0:12.2 | And that boils down to well your |
| 0:14.2 | marketing. |
| 0:17.2 | You've likely heard expressions like this give before you ask, then sell add value first be a fountain not a drain and |
| 0:26.2 | those statements ring true when it comes to the way you should be marketing to your |
| 0:29.7 | database you should be positioning yourself to win and reap the rewards of all the opportunities |
| 0:35.2 | that exist within your database, yet there's a lot of advice out there that says, keep asking. |
| 0:39.7 | Use this call to action. |
| 0:40.7 | Do this, do this, but at what point do you start to step back and question, hey, am I bruising my relationship |
| 0:45.7 | with my database? |
| 0:47.2 | Today's conversation, today's video, is about the ultimate nurturing focused marketing plan |
| 0:52.4 | designed to keep your database primed and |
| 0:54.6 | warmed up so that your position to win every opportunity. |
| 0:58.0 | Welcome to this week in marketing. |
| 0:59.2 | My name is Jason Pantana. |
| 1:00.3 | I'm your host and I'm so glad you're tuned in today to learn about how to market |
| 1:03.7 | to your database. Now if you're new to the channel please make sure to tap that big |
| 1:07.7 | red subscribe button and there's a bell icon right next to it if you hit it it |
| 1:11.5 | turns on notifications so whenever we publish new |
| 1:14.1 | videos just like this one here. The kinds of videos that can make a massive |
| 1:18.1 | difference in your marketing and in your business overall, you'll be the first to |
... |
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