The Role of Marketing Has Changed (Here's How) | Ep. #1517

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 29 September 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

The role of marketing has changed and in episode #1517, we speak about how. You can no longer build a company using one marketing channel, and so to do well in the long run you have to learn how to wear multiple hats. Tune in today and hear about the value of understanding your tech and marketing stack to stay afloat in today’s competitive landscape. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How The Role of Marketing Has Changed. [00:43] Old ways of marketing that were outbound and focused on alignment. [01:33] Before, there were not many channels, compared with the current amount. [02:51] Learning to wear multiple hats to succeed in the current landscape. [02:21] Comparing the strategies Facebook and TikTok used to grow at different times. [02:40] Marketing used to target individuals, now it targets entire accounts. [03:06] Tapping into dynamic retargeting to stay top of mind. [03:28] Understand how to use all channels together if you want to do well. [04:00] Modern marketers have to understand technology and marketing stacks. [04:28] That’s it for today! [04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: David Lewis Facebook YouTube LinkedIn Reddit Pinterest Snapchat TikTok Google Ads Taboola Outbrain Coca-Cola Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today we are going to talk about how the role of marketing has changed and how.
1:01.0	So I was actually looking at a there's a LinkedIn post that our mutual friend
1:04.2	Yeneve shared and I thought it was interesting. So I can kick it off first just to
1:09.0	give you an idea of what the template looks like and then we can kind of go
1:11.4	back and forth. If you think about the old way of
1:14.3	doing marketing, this post was by a guy named David Lewis. The old way was a lot of, you know,
1:19.5	outbound marketing, right? Outbound marketing could be maybe you're posting something on a
	...

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