A Lebron James Card Sold For $1.8M (And How It Applies to Marketing) | Ep. #1516

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 28 September 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1516, we talk about how the LeBron James basketball card that sold for 1.8 million dollars applies to marketing. Right now we are seeing a resurgence in card collecting trends and much of it comes down to nostalgia, scarcity, and subjective tastes around art. Many of these same feelings can be tapped into using marketing so tune in to hear how. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How A LeBron James Basketball Card Sold for 1.8 Million Dollars and How it Applies to Marketing. [00:47] There is a resurgence in basketball and Pokemon cards at the moment. [01:18] If more people talk about something, prices for it will rise. [01:32] Cards can be thought about as art, which people pay insane prices for. [02:10] Understanding the scarcity mentality and how scarce things fetch high prices. [02:51] How to capitalize on the card trend with blog posts and card selling. [02:50] Beware that rapid rises in value also come with rapid decreases. [03:14] Increasing the value of your product or service by getting influencers on board. [04:00] Remembering trends are subjective and how to capitalize on them. [04:27] The rise in SEO versus social media marketing. [04:42] That’s it for today! [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Michael Jordan Kobe Bryant on Instagram LeBron James Pokémon Yu-Gi-Oh! Single Grain Louis Vuitton Google Trends Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.2	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.5	And today we're going to talk about how a LeBron James card, basketball card, sold for 1.8 million dollars, right, and how it applies to marketing.
1:05.0	Did you read about this?
1:07.0	I did not.
1:08.0	I'm actually curious about this.
1:09.0	I'm like, all right, what happened?
1:10.0	I figured out it was a basketball card because it's LeBron James.
	...

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