The Right Way to Market an Event

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 28 June 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2496, we share how to market an event effectively. From advertising and sending emails to pushing ticket sales and optimizing the 30 days before the event, we share all our tips and tricks with you today! We have an exciting event coming up in August and this is how we are marketing it the right way. Tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Right Way to Market an Event. [00:27] How we’re marketing our next event in August. [01:20] Advertising events and what platforms they do well on. [02:57] The two ways to move ticket sales for your events. [04:32] Why the most common event marketing techniques are not effective strategies? [04:54] Reasons why the 30 days leading to an event are the most critical. [05:08] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! This podcast is on our Youtube Channel. Watch it here: https://youtu.be/PxYXsn5-dC8 Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Evolve Events Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	We're going to talk about the right way to market an event.
0:04.4	Literally, I'm in the midst of this right now,
0:06.8	got the next event coming up in Beverly Hills, August 7th to the 9th.
0:10.0	And I was talking to the people that run the war room master miner.
0:15.0	It's not called war room anymore.
0:16.0	They got the Rise Mastermine, traffic and conversion.
0:18.0	The Anna and team.
0:20.0	Is she's running your next event?
0:22.0	Her squad is running the next team.
0:23.2	Oh, cool.
0:24.2	So do you want?
0:25.2	I guess I can just go into kind of what they've been telling me.
0:28.2	I'm curious on how you're marketing it.
0:30.1	Because I've seen a big shift in your events. The first few weren't bad, the last one I was at,
0:36.1	it's continually gotten better, but the last one I was at was really amazing. And I don't know if you remember,
0:45.0	I wasn't necessarily hating, but you're just like, hey, we're going to do three events a year,
0:47.0	you're going to come to them,
0:48.0	and I'm like, yeah, I don't know how many of these I'm going to come to.
0:51.0	But after the last one, and even the one before I was like, oh, they're getting really good, but the last one for sure, I was like, hey, dude, when are you going to do the next event? I'm at the point where I'm actually looking forward to the events you're hosting.
1:03.7	I appreciate that. Well, by the way, the three, now I'm just going to do like one a year, I think
1:08.9	moving forward and that's it. It's a lot of work for these events. I'll say that.
1:11.7	Like anybody that does events for a living, my God, hats off.
	...

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