All right so we are going to talk about the rise of D influencers. Do you know what D influencers are? I do not I saw that title I'm like what the heck is a D influencer and it wasn't just a D influencer like a C-list celebrity or D-list celebrity, you put D-E-D- influencers. Yeah, let me explain.

Let me take what a D-influencer is.

To clarify, is it called a D-influencer, D-influencer?

D-influencer.D-influencer like D-influencer-D-influencer. Okay, whatever. Anyway, point is here's what a D-influencer is so here's a story in Japan

They have the sushi conveyor belts where you can just grab the sushi.

Yeah they have that here in the US too. Not as common. Point is there's these

tic talks of these people that will take the food and lick it and put it back on

the conveyor belt right and what

ended up happening was one of the companies in Japan I think they lost out on like

144 million in sales because people just stopped going because these views

these Tik-Tocks would get 22 million plus views or so and that person is now getting sued for I think like 500 grand or something like that.

But point is that's an example of a D-influencer where they are causing negative influence.

Oh, I get what you mean by de-influencers, yeah.

And this was happening more and more now.

Yes, because if certain people start promoting your services or your products

and if that person isn't liked it's actually going to hurt your sales and revenue.

Or if it's like, hey, it's just not sanitary to go to these sushi spots anymore where

like more and more people are doing that and licking the food, of course you're going to lose sales.

And more and more people are becoming aware of it. So it's a negative viral effect. And to clarify, Eric's not

saying that these companies are paying these influencers. It's more so people are

just going to these businesses looking at their service or their products or

whatever and showcasing videos and

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