How to Find the Best Podcast to Advertise On

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 27 June 2023

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2495, we are going to tell you how you can find the best podcast to advertise on. Magellan AI is a great tool to use to help with podcast analytics and advertising, and this is a must-use product! Today, we walk you through some of the product’s features, the cost, and how it can help you! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to Find the Best Podcast to Advertise On. [00:08] Magellan AI and how it helps with podcast advertising and analytics. [01:34] Our favorite feature of Magellan AI. [03:44] The cost of Magellan AI. [04:09] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! This podcast is on our Youtube Channel. Watch it here: https://youtu.be/f2PY-Pn8KD8 Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Magellan AI Dreamhost Microsoft Shopify HelloFresh Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:13.6	All right, so we're going to talk about how you can find the best podcast to advertise on, and this is kind of a carryover from the last episode where I brought up Magellan AI, which Neil has never heard about, and I didn't hear about it. I didn't hear about it until yesterday actually. You know who heard?
0:14.4	My friend Thomas, remember Thomas?
0:16.4	Yeah.
0:17.4	Thomas, you on from St. Box.
0:19.9	Yes, I remember him.
0:21.4	Yeah, yeah, yeah, yeah, yeah.
0:21.8	Dude, we had dinner with him in LA a long, long time.
0:24.2	He tried to hire him for less than he was getting paid at the time.
0:27.0	Yeah, that sounds about right.
0:29.3	I'm frugal.
0:30.3	Yeah.
0:31.3	Hey, can't fault that.
0:32.3	But point is, he's like, oh oh yeah, we've been using this tool Magellan. I'm like, man, you guys do podcast advertising? Yeah, we do. And so he starts rattling off. He's like, here's who you've had as your sponsors, Shopify, Microsoft, Microsoft Dreamhost. You've also had this hello
0:45.4	Fresh or I'm like hello Fresh and I'll explain that maybe later but he's like
0:49.7	these are the months that they ran it and then these are just not perfect it no it's
0:53.4	correct we had a wrong setting turn on on Shopify or sorry Spotify and it showed a
0:58.9	hello fresh ad and it showed like another ad but that's the extent of how far it went but key thing is I can
1:05.0	look at other podcasts to see demographics I can look at what categories are
1:10.5	trending upwards and there's also contact information too and if I want to share my media kid and all that it's all there
1:16.8	It's basically like an all-in-one product for you to find the best podcast advertised on and also
1:22.3	Remember when we ran that promotion with my first million?
1:25.8	It will show you promotions you're running with other podcasts so you can find other people
	...

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