The Realtor Marketing Messages that Matter Most | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 29 May 2024

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

What are the realtor marketing messages that matter most? If the aim of marketing is to prime conversations with buyers and sellers, then that’s the question you need to answer first. Everything else comes second to how your messaging resonates with consumers. In this episode of This Week in Marketing, Jason turns to one of the most knowledgeable minds in the entire business, David Childers of Keeping Current Matters. They’re talking about the realtor marketing messages that spur conversations, win trust, and inspire consumers to take the next step with you as their agent. This is a must-watch episode for putting out realtor marketing messages that make a difference, so watch or listen now! Once you check out the episode, you can check out the slides that David mentions by clicking here. In this episode, they discuss… 0:00 – Intro 2:50 – Important market conversations 7:25 – Determining needs 9:30 – Inventory is growing 11:45 – Watch the traction 12:50 – Mortgage rates 16:20 – Price conversations 20:40 – 3 things that affect affordability 22:30 – Gen Z and homeownership 24:20 – Networth of a homeowner 26:10 – Conversations for sellers

Transcript

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0:00.0	Your marketing is a catalyst for conversations with buyers and sellers. It creates consideration,
0:05.6	but the real question is which topics and messages should your marketing address to effectively move
0:10.6	buyers and sellers forward. You know, it's pretty easy for a real estate agent to find themselves, or any business owner, for that matter, to find themselves
0:21.0	kind of going through the motions or checking boxes
0:24.2	when it comes to their marketing doing what everybody else is doing. I got it done it's
0:28.0	just it's marketing but if you take a different perspective if you look at your
0:31.3	email list if you look at your social media followers you look at your email list, if you look at your social media
0:33.2	followers, you look at all the people that you can communicate with through your
0:37.5	marketing, you'll realize, wow, my marketing channels are a one to many means of
0:42.3	communicating to my
0:44.0	customers to my clients about what matters most. The question is what matters most to
0:48.8	them? What do they need to know or learn about that would inform their decisions about whether they should buy,
0:55.3	should sell, should invest, should refer.
0:57.8	At the end of the day what I'm really talking about is what's happening in the marketplace
1:01.6	that's driving people's decisions and how are you talking about it in your marketing that primes your future conversations with buyers and sellers with database contacts with everybody in your local marketplace?
1:13.0	What are those critical market conversations to address in your marketing?
1:17.0	Now, to have this dialogue with me, I've invited my go-to resource for all things real estate market news and information. The CEO of
1:23.9	keeping current matters David Childers, you've likely heard him talk. He's
1:27.1	brilliant. If you haven't, you are in for an absolute treat because today we're
1:30.9	going to talk about what are the critical conversations related to
1:34.1	what's happening in the real estate market at a national level, at a local level that you need to address
1:39.8	in your marketing, your emails, your videos, and so forth with buyers, with sellers, and with database
	...

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