Summer Real Estate Follow-Up & Lead Gen: 3 Hot Tactics | Tom Ferry Show

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 28 May 2024

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

The summer is the most important time for real estate follow-up – and possibly the most difficult. The kids are out of school, people are going on vacation, everyone is generally getting distracted. When that happens, how can you adjust your real estate follow-up to keep yourself top of mind with leads and generate new opportunities? That’s the question I typed into TomAI and it showed me what some of our most successful clients are doing right now to win big in their markets. In this episode of the Tom Ferry Show, I’m sharing the three most important adjustments with you. This is the summer to improve your real estate follow-up, so watch now! In this episode, I discuss… 0:00 – Summer adjustments 0:55 – Increase personalization in follow-up 4:02 – Education-based marketing 5:13 – Community Events

Transcript

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0:00.0	Welcome to the Tom Ferry Show.
0:04.0	Oh man, the market's changing again.
0:07.0	Kids are out of school.
0:08.0	It's the beginning of June and the question is,
0:11.0	when people start to get distracted, what are the adjustments you're going to make
0:14.7	this month to fall upon your leads to generate more appointments and to find more opportunities.
0:20.6	So I went right into Tom AI and I asked this question. I'm like, hey it's the month of June,
0:26.4	kids are getting out of school, some real estate markets are beginning to slow down.
0:29.3	What are the three most important adjustments our smart clients are making to ensure that they follow up, win business from their follow up and generate new opportunities?
0:40.0	And what's so cool about this is you're really getting directly into the minds of thousands and thousands and thousands of real estate agents and their coaches with exactly what they're working on now?
0:49.4	Curious? Want to know what the best people are doing here are the three things number one
0:53.6	increase personalization in follow-up now I'm not shocked by this because all the
0:59.4	best understand one of the mega trends happening certainly the last call it 18 months to two years is
1:06.3	personalization with marketing now of course the great Seth Godin would say Tom
1:10.7	always in forever personalization but if you think about you go on to Netflix
1:16.8	and if you're like me and you got kids and your kids get on your Netflix and they
1:20.0	start watching a bunch of different shows and then you log back in you're like
1:22.8	wait a minute these are not the shows I'm looking for this is not the stuff I'm
1:26.9	interested in they've changed the personalization if my assistant Ruby goes on to
1:31.0	my Amazon account and buys I don't know fake
1:34.0	lashes or girl clothes this is sounding very weird but you know what I mean
1:38.1	then when I go back to my Amazon account it's like well people like you buy things like these fake lashes or she's going to hit me for saying this but no editing but you know what I mean it's personalization. I want to go to Amazon and get exactly what the things that I like what I'm accustomed to, the music I like, right?
	...

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