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The Art of Online Business

Everything You Need Before Running Webinar Facebook & Instagram Ads That Convert

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 22 September 2025

⏱️ 19 minutes

🧾️ Download transcript

Summary

If you’re planning to sell your course with a webinar or challenge, you’ll need more than just ads... you’ll need the right setup. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ I break down exactly when to turn your Facebook and Instagram ads on, how to test ad copy and creative the right way, and the emails you need so people actually show up. I also walk you through how to stru...

Transcript

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0:00.0

Dear course creator, so you're thinking of setting up a webinar to sell your course, Bravo, right on.

0:06.2

But are the Facebook and Instagram ads actually going to fill your webinar with the right people,

0:10.9

or are you going to waste money testing the wrong way?

0:13.9

Also, do you know all the components that you'll want to have in place

0:17.7

to have the best chances of having the most successful webinar as possible,

0:23.2

not just Facebook and Instagram ads, but the funnel structure and steps that you'll want to have

0:28.5

set up. Well, by the end, you will know how to prep your ads and your emails and your webinar

0:35.1

funnel, and you'll see why ad testing is a make or break step

0:39.4

to keep your registration costs low. This is a distillation of the knowledge that I've gotten and

0:46.7

acquired from coaching established online course creators over the years. And I'm talking folks who

0:52.4

have earned like, you know, 600,000 on the low

0:54.9

end to like 1.2 million in gross revenue on the high end, in addition to being able to peek

1:00.6

and peer into the funnels that make businesses run as a Facebook and Instagram ad manager.

1:07.3

I'm going to compress that into this short little episode. So here we go.

1:12.1

There's five parts, part one, part two, all the way to part five.

1:15.0

Oh, I guess that made sense, right?

1:16.7

And first we're going to look at the very beginning of the webinar funnel.

1:22.9

Woohoo!

1:23.8

How long before your webinar should you turn on Facebook and Instagram ads?

1:29.0

And the answer is two weeks, minimum, maybe three weeks, okay?

1:34.0

Now, these ads need to bring people into your webinar, as in get people to register for your webinar.

1:40.7

So what I've seen is that the algorithm does pretty well if you start

...

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