Welcome to Empower Her podcast where we're all about transparency, fun, and getting out of our own damn way to build lives we really freaking love.

My name's Keisha. I'm a wife, mom, and serial entrepreneur obsessed with pulling back the curtain in a very

come with me, let's figure out life together kind of way.

Because let's be real, aren't we all just figuring it out as we go?

My intention with this show is that you leave each episode feeling so seen, but also with

some tactical tools to help get you from where you are now to where

you want to go in your life, career, relationships, and maybe even in your journey as a mom,

too. So girlfriend, let's do the damn thing.

Girl, buckle on up. Because if you clicked on this title, I hope you're ready to get a fire

lit under your booty. If you're just like, what is she going to say about this topic? Well, I hope you're going to really, really resonate with this. And if you didn't even click on the title and you're like, I just listened to the new episode because it's Empower Her and I just always listen to the episodes. Well, I love that. And thank you for being here. But know that like you're going to get some good takeaways from this episode. And you're probably going to have a thought pop into your mind about a girlfriend of yours or maybe your sister-in-law or a coworker that needs to hear this too. So if you wouldn't mind sharing this with her, that would be really awesome. Okay. But what I really want to just get right into is how I feel like there's a lot of us that are sitting here thinking, I just need to try harder. That's what I need to do to get where I want to go. Or I just need to be more consistent. And we're beating ourselves up about the things that we're not being as consistent at that we feel like we should be being consistent at. Or we're saying, I just need to put in more effort. That's what's going to get me where I want to go. And while that could be part of the problem, right, because obviously we're not going to get results based off of effort that we didn't put in. Like we have to work hard to get what we want. But I don't think that's the full problem. I actually think majority of the time,

the real bottleneck for most people, for all of us, honestly, is our identity. And what I mean by

that is like I've had seasons of my life and in different businesses and things where I felt like

I was doing all of the things, the showing up and working and

thinking about that thing consistently and putting in the effort, but it felt really slow

and really difficult.

And like I wasn't getting traction.

And sometimes it's just like the beginning of a new journey where it takes more time to get

traction.

I often have talked about this on the podcast

in entrepreneurship that sometimes it feels like you're pushing a gigantic monster truck tire up a hill

and your ugly crying and your snotting mascara is getting together in your mouth and you're choking

on your spit and I don't know, it's probably raining and you're wearing flip flops while you're

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