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The Tom Ferry Podcast Experience

The Real Estate Social Media Strategy That Pays for Itself with Sandra Pike | #TBT

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 27 June 2019

⏱️ 16 minutes

🧾️ Download transcript

Summary

Did you know that 47% of real estate agents fail on social media? In this #TBT episode, we're highlighting Sandra Pike's TomX keynote from our 2017 Success Summit. Sandra Pike shares a real estate social media strategy that helped her grow her business by 26% every year. Sandra Pike possesses the perfect blend of smarts and style, but it’s her impeccable taste and exceptional business acumen that gets her noticed. For show notes and more information visit: https://tfi.media/2LhJjzy

Transcript

Click on a timestamp to play from that location

0:00.0

So here's the thing, entrepreneurs, leaders, salespeople.

0:03.0

We all want to create consistent, repeatable, and scalable ways to grow our business and our income.

0:08.0

And we want to do it better, faster, and more seamlessly.

0:11.0

Why? So we can actually enjoy our lives take vacations and spend the quality time we want with the people that we love

0:17.6

How do we do all this without spending a fortune or running ourselves ragged that's the big question and this show is dedicated to the answer.

0:25.9

So did you know that 47% of us fail at social media and we earn less than 1% of our commissions from social media.

0:38.2

So if there was a way today that I can show you how I built my business and I grew it by 26% each year. Would that be of interest?

0:47.0

All right, let's go.

0:50.3

So back in 2010, I decided to become a realtor and I can tell you before I started I had the most amazing database.

1:00.0

It was full of realtors. I sold advertising to realtors before I actually became one.

1:05.3

So Halifax is all about who you know, who you like, who you trust.

1:08.8

And I knew zero people in Halifax.

1:11.3

I wasn't from there. So in 2010 I decided to become a realtor.

1:16.8

So of course, you know, we all work the open houses and my market sucks.

1:22.4

Typically we're in a 12-month inventory. We are now at 9.83. So I was

1:29.0

working all of these open houses, lucky if I got two buyers in and it was dead. So mama needs new

1:35.9

shoes and you know I thought what in the heck am I going to do to build my database.

1:41.8

So what I did I bought my going to do to build my database.

1:42.7

So what I did, I bought my notepad to bed

1:46.2

with me every night, and this Facebook thing.

1:49.3

And I started adding people from Ottawa.

1:51.9

I started adding people who were in Newfoundland and then as soon as we became

...

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