I'm willing to bet that if you are an online course creator who runs Facebook and Instagram ads to your lead magnet or to your launch of your course or program, what have you once or four times a year, you have probably heard of the meta-andromeda update and you are like, Quo, what is this update exactly?

And how can I get my ads working better or get them working again if the meta-adromeda update

discouraged you because it destroyed your performance last fall when it rolled out to all ad accounts?

So as in Facebook and Instagram ad manager, that's me hi. What I'm going to do for you is take you through quickly, step by step, of how I took a client's previous ads that were running well and converted them into an Andromeda friendly setup. And spoiler, it worked quite well. Lead costs went down. So let's just oversimplify this for this video and say that

Meta rolled out their Andromeda update, the biggest update ever, and its purpose is to serve up ads in an even and more individualized way.

Okay?

Now you as an advertiser for your business running your Facebook and Instagram ads

need to know that the key here is that we can put more ads into an ad set than before,

where I would say before the maximum was like five. Now the maximum could be like eight to nine,

maybe even 10. And more importantly, we don't want to end up

with only just two ads running.

We want to have like six good ads running in the ad set.

OK.

So of course, last fall, I wanted to get my clients ready

just in case their performance went down

with Andromeda being out. out now your account might not be infected

But if it was affected here's a surefire way to get better performance. I'm going to read to you now

Exactly what I assigned my graphics designer to do I said create eight new feed

Instagram and Facebook feed you know the four by five slightly taller than wide format and story graphics for my client's lead magnet. Okay. And of three steps, I said step one, base their messaging off of the current winning two graphics and one version of ad copy.

Okay, step two, I said have four different versions of graphics messaging.

And then step three, I said, make four different types of graphic design.

So we're basing this off of the best performing messaging, right?

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