The Question That Actually Fixes Your Business | Ep 930
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 7 January 2026
⏱️ 11 minutes
🧾️ Download transcript
Summary
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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Transcript
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| 0:00.0 | You'd have this small amount of time to get a very high leverage answer. |
| 0:03.0 | And so I wanted to make sure that every single person who asks their question asks the right question. |
| 0:09.0 | And I'll tell you story that might illustrate the point. |
| 0:12.0 | I think like probably six months back, there was a guy who came here, he was one of the children back, |
| 0:18.0 | got up and said, hey, can you talk to me more about the Cl for a and said, well, before I do, you know, what's your closure rate? And he said, 40%. I was like, okay. So you got excited, you bought these tickets, you reserved the date, you waited for having, got it to make, fly out here, got him to the hotel, got everything ready, lift your business behind, went through the first day, and then you had this opportunity to ask your question. |
| 0:40.1 | I was like, and at the edge of this question, we'll do nothing to change your business. |
| 0:44.2 | It's nothing to trade the business. |
| 0:46.4 | He just buys Sam stuff. |
| 0:48.3 | And so when we hear, like Alex Lard on Sam stuff, and what's interesting is that the |
| 0:51.5 | majority of the time, the things that we enjoy the most are rarely the thing that's holding it was smack. And so that's why, like, so much entrepreneurship is just like eating glass, which is so painful because as soon as you get good enough in something, that it's the constraint, it's like, great, I just feel like I started to get a hold of this, and now I have to get kicked the genitals so there you go it's both sides over here this thing that I don't know |
| 1:16.5 | anything about and so that's why we organize it that way is so that hopefully |
| 1:21.8 | because you probably have to move here's a lot of notes from today so far or |
| 1:26.5 | it yesterday yes okay cool we're good and notes are very valuable Because you probably have a lot of notes from today, so far as the day and yesterday. Yes, okay, cool. |
| 1:28.3 | We're good. |
| 1:29.3 | And notes are very valuable, but they're only valuable insofar as they translate into whatever you're going to do when you get home. |
| 1:36.3 | And so all of you guys at some point are going to get into a plane or go to a car and open up tab to the page or if you're old school |
| 1:44.2 | actually writing things down and you're going to one page and you're looking at |
| 1:48.8 | eight pages and notes or whatever it is and say like okay what the hell am I |
| 1:52.1 | actually gonna do and you're going to write like three or four things on that |
| 1:55.0 | next page and my entire objective of the objective of this little portion is to |
| 1:58.9 | make sure that the three or four things that you read on the page are the correct ones. |
| 2:02.6 | Because you can, I'll say this, I have brained and worked with a lot of businesses. |
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