I'm Alex Ramose. Welcome to my $100 million money models book launch event.

I think it's possible to put a book in the hand of every entrepreneur in America.

I'm hoping that more people get into entrepreneurship who are not,

people who are in it do better,

and the people who are doing really well

helped me on my mission to get the books in everyone's hands.

I thought it would be cool at the beginning to have the $100 million series do a $100 million launch.

So the $100 million book series was actually written as one book.

And it had offers, it had leads, and it had money models.

This is a massive thing.

I then broke it into constituent parts. each one stacked another layer of skills on top so first you

have your offer then you advertise your offer then you monetize the offer now it

makes more sense when you think oh all three these were one book it was but

parsing them out like this made it better.

The point that I wanted to prove when I started writing this stuff ages ago is that like I didn't have a brand when I did all the stuff that I did with Jim Lange.

I didn't have any of that.

All I had was just skills.

And so I thought if I can document these skills,

then I can have a visual demonstration of proof in real time

that these skills, when used properly, can result in a $100 million thing.

The difficulty was going to be the props and the set, because we have events, events we have people we have things that go on

our headquarters for me to take the whole main floor and basically sequester the whole thing

...