The Queen of the 10-Step Korean Skincare Routine ft. Charlotte Cho
Naked Beauty
The Naked Beauty Podcast
4.7 • 1.2K Ratings
🗓️ 2 March 2020
⏱️ 60 minutes
🧾️ Download transcript
Summary
I got to sit down with the queen of K-Beauty herself, Charlotte Cho! Growing up in LA, sunscreen and toner seemed to be completely trivial to Cho. But after moving to South Korea post-grad, she was exposed to her own culture through an entirely new lens: skincare. And so upon returning to the States, she decided to start Soko Glam: an online retail shop completely dedicated to K-Beauty. Today, after eight years in the making, Charlotte has not only introduced the concept of the 10-step skincare routine to the American market, but has democratized beauty in such an unpredictable way. Tune in to hear about Charlotte’s favorite ingredients, her new brand - Then I Met You, and so much more!
Links to Products/Resources Mentioned:
- SKIN: Mizon Snail Cream, Then I Met You Essence, Neogen Micro Essence, Then I Met You Cleansing Balm, Lash Eyeland, COSRX Pimple Patch, Daily Sheet Mask Tissue Box, Skin Concierge, The Klog
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Transcript
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| 0:00.0 | Hello, it's Brooke Devard, and you're listening to the Naked Beauty |
| 0:07.1 | podcast. We are back with another episode and this time I'm talking to Charlotte Joe who is honestly a low-key beauty |
| 0:16.7 | legend. This woman is such a hard worker but she is kind of the force behind the reason Korean beauty is so big in the United States. |
| 0:28.0 | I think she is one of the most impressive women I've talked to. |
| 0:32.0 | She is behind Soko Glam, which is an online retailer for |
| 0:35.4 | Korean Beauty. She has her own line. Then I met you. There's the community, the clog. She's done |
| 0:41.6 | so much, but her passion for skin care just comes through so strongly, but also |
| 0:48.1 | her passion for Korea, as well as how she got into skin care. I love learning how people get into |
| 0:55.7 | skin care because I do think it's a journey and as I was listening back to |
| 0:59.2 | this episode with Charlotte I started reflecting on my own journey with skin care. |
| 1:04.4 | So I actually got really into skin care through my hair. |
| 1:08.8 | When I went natural back in 2012, meaning I didn't put any chemical products in my hair like to straighten it. |
| 1:16.0 | I didn't use a relaxer. |
| 1:17.1 | I basically said, okay, I'm going to wear my hair naturally as it grows out of my head. |
| 1:21.6 | I got into the natural hair movement and that's when I started |
| 1:25.8 | watching all of these YouTube videos, reading all of these articles and blogs and going |
| 1:31.3 | in message boards and forums and learning how to take care of my natural |
| 1:34.3 | hair and that's where I discovered natural ingredients. That's when I started getting |
| 1:38.2 | into, okay, can I melt down some shea butter and put that into my hair as a mask. Can I seal the ends of my |
| 1:44.8 | hair with argon oil? Can I add grape seed oil to my twistouts to make them more |
| 1:49.6 | moisturized? And I basically realized that when I would do my at home DIY hair masks, whether that was |
| 1:56.8 | blending an avocado and banana and yogurt and putting that in my hair or again using all of these natural oils I saw how much my hair |
... |
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