When you are pioneering anything or introducing new ideas to the culture, you get criticized.

You do?

Yeah. Did you hear about that?

I didn't find the one. I found someone I respected and we made it the one.

In the sort of longing kind of view of love, people understand each other as if by magic.

Nothing in itself is addictive on one hand. And in the hand, everything could be addictive if

there's an emptiness in that person that needs to be filled. I now know that nobody changes

until they change their energy. And when you change your energy, you change your life.

I'm Gwyneth Peltro. This is the Goop Podcast, bringing together thought leaders, culture

changers, creatives, founders and CEOs, scientists, doctors, healers and seekers. Here to start

conversations, because simply asking questions and listening has the power

to change the way we see the world. Here we go. Hi guys, I'm Emily Hickey and welcome to the

pursuit series on Goop. Gwyneth and I created the show to have the kind of super honest

invasion of privacy style conversations that you

typically only get with your closest friends. And Goop exists as a brand, of course, to inspire

and equip women in their pursuit of their fullest versions of themselves. And while that self-pursuit

is private, it definitely doesn't need to be lonely. So today I'm with Julie Rice and Elizabeth Cutler.

They are the brilliant co-founders of SoulCycle,

which is one of the most culturally successful brands of the last couple decades.

We deconstruct their success, including their day one marketing strategies,

how they thought about their emotional brand, why,

and how they put that brand into culture.

...