Simon Sinek is a New York Times best-selling author and the speaker behind the third most watched

TED talk of all time, how great leaders inspire action, where he popularized the concept of starting

with your why. Simon has advised leaders and organizations in almost every industry, from finance

to fashion and even the U.S. military. He's fascinated by people and organizations that

impact the world for good, which explains why he and Rick have become close friends. This is

three things with Simon Sinek. Hello, everybody. Today, I have brother Simon with me. I am very

excited to have a chat with a dear friend. I want to start telling everybody that you and I

chat about every six weeks. And no matter the size of the container, we always run out of time.

I got to tell you, I always leave our conversations with learning something and changing my mind about

something. And I can't say that about many friends.

So I really want to start the conversation by saying, thank you. Thank you for being such a generous

friend. Well, the feeling is mutual. You challenge me in ways few others do and push me to think about

things in ways that I don't usually think about them. So the feeling is absolutely mutual.

It's a really, when I see it coming up on the calendar, I'm like, all right, I have a deposit

day versus a withdrawal day.

So that's great.

Listen, I want to start with your most recent work.

Your work around the Infinite Game and you were generous enough to give me an early

copy to read really had a profound impact on me and therefore Red Ventures. It is almost like you gave us

a framework to explain our why. And until then, I really struggled to explain our why. And it just

gave us the freedom to do that. So thank you for that as well.

But I've always wanted to ask you, since there's no winning in the game of business, I would love to hear from you, what is the purpose of business?

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