Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

I'm going to show you how to get anyone to say yes without ever asking.

Every time you try to persuade someone,

you're training them to resist you,

and you don't even know that you're doing it.

The moment you start selling,

the moment you start convincing,

the moment you try to win the argument,

you've already lost.

Because here's what nobody tells you.

The best persuaders never persuade anyone. They do something else

entirely. And once you understand what that is, you'll never chase agreement again. Here's what I mean.

For 35 plus years, I've sat across the conference room table from the most persuasive people on the

planet. And I've noticed something that broke every rule that I had been taught.

The people who failed at persuasion were the ones who were good at arguing. They had the best

logic, the best data, the best presentation, and they lost every single time. But the people

who won, they barely tried. They didn't argue. They didn't convince.

They didn't even defend their position.

And everybody agreed with them.

So here's what I learned.

Persuasion isn't about getting somebody to agree with you.

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