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Marketing School - Digital Marketing and Online Marketing Tips

The Pros and Cons of Batching Content #1839

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 27 August 2021

⏱️ 6 minutes

🧾️ Download transcript

Summary

In episode #1839, we talk about the pros and cons of batching content. While it is sometimes difficult to stay on top of trends as they happen with the content batching model, we still recommend this method overall. Tune in and hear how to find the sweet spot of batching content so you can enjoy the pros without the cons. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Pros and Cons of Batching Content. [00:27] How Neil and Eric batch produce this podcast. [01:01] The efficiency of batching content. [01:50] Cons in the form of fatigue and dated content. [02:24] Solving for the fatigue and dated content problems. [03:52] Finding a healthy way of batching because it is still a good idea overall. [04:08] That’s it for today! [04:19] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Emergency Pod! Jason Calcanis Vanessa Lau   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

0:06.4

and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.4

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

0:16.8

Sue.

0:17.8

All right, guys, before we start, we got a special message from our sponsor.

0:24.1

If you want to rank higher on Google, you got to look at your paid speed time.

0:28.6

The faster your website loads, the better off you are.

0:31.4

With Google's Corvital update, that makes it super, super important to optimize your

0:35.5

site for low time.

0:37.7

And one easy way to do it is use the host that Eric and I use, Dreamhost.

0:42.2

So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve

0:47.7

your low time.

0:48.7

Today, we're going to talk about the pros and cons of batching content.

0:54.5

So to give you an example of what batching content means, the way Neil and I record

1:00.9

this podcast, we batch about 10 episodes at a time.

1:05.3

So we go for about an hour each time and we try to record every single week.

1:09.1

Or if, you know, for example, I'm probably traveling next week.

1:12.5

So Neil and I will probably batch 20 episodes next week.

1:16.0

As an example, if you think about Neil's YouTube channel or my YouTube channel, I haven't

1:19.6

been able to record recently.

1:20.6

But when Neil does YouTube, he'll batch a bunch at a time.

1:23.6

So there are pros and cons to it.

...

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