Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

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Today, we're going to talk about how to write quick, effective, cold emails that convert.

So when you are writing emails, most people try to get super thorough and detailed and

write paragraphs and paragraphs, information, and send them off.

Remember, we're talking about cold emails.

So that means you don't really know that person well at all.

And the moment people typically see really, really long emails, you'll find that the response

rate, the reply rate, right, whatever you want to call it is pretty much close to Neil.

Yeah.

So the easiest thing you can do in my opinion, one of the easiest things you can do if you're

crafting a cold email is having a no-brainer offer.

And what that looks like and what that really means is let's say you're trying to pick

...