Welcome to Marketing School, the only podcast that provides daily top level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

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The faster your website loads, the better off you are.

With Google's Corvital update, that makes it super, super important to optimize your

site for low time.

And one easy way to do it is use the host that Eric and I use DreamHouse.

So just go to DreamHouse or Google it, find it, check it out, and it's a great way to

improve your low time.

Today, we are going to talk about how to bring in customers without using bait.

So Eric and I, for years, we used quote-unquote clickbait in emails, blog titles, and that stuff

isn't that bad.

And it's not a bad thing as long as you're delivering on whatever your title is.

If you're deceiving people, then you're doing something wrong and you should fix that.

But what's worked better than bait for us recently to really bring in customers is to

just address their most recent pain points.

The reason I say recent pain points is times change.

So if you can adjust whatever is on the top of their mind, like solve their problems,

you're going to be the most likely to bring in customers.

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