The Power of The Pipeline with Erick Rheam

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 1 September 2020

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 305 is a brand new series focused on the power of the pipeline.

Joining me as co-host for this series is Erick Rheam, our Director of Student Success here at The Speaker Lab.

Today we are talking about the five stages of the pipeline, including an in-depth discussion on stage one from initiating contact with a lead, structuring your follow-ups and avoiding several common mistakes speakers make.

Hear the details on all of that and more when you join us for episode 305 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

What is a pipeline?
What four things do you need your CRM to do for you?
What are the five stages of your pipeline?
When should you embrace a high failure rate?
Is an email the most professional first step?
What are the major parts you should include in your introduction?
How many follow up emails do you send and how often?
When is it appropriate to follow up to your original email?
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:52.9	Hey, what's up, friends? Graham Baldwin here. Welcome back to the speaker Lab podcast. So good to have you here with us today. We appreciate you being here. We've got a great show for you today. We're going to be kicking off a brand new series with one of my favorite speakers, who also happens to be a friend and colleague, our director of education and student success here at the speaker lab. Of course, I'm talking
1:11.1	about Eric Ream. They'll be joining us for the next five episodes to talk all about the power of
1:16.5	the pipeline. Now, you know, there's no better person I can think of to really do a deep dive on
1:22.4	this topic of the speaking pipeline other than Eric. You see, in the last five years, he's gone
1:27.3	from dabbling and speaking
1:28.4	on the side to now speaking full time and bringing in significant income doing so. And as you're
1:34.4	going to hear him say in just a second, he credits a majority of his success to his speaking pipeline.
1:39.6	Now, whether you have no idea what a speaking pipeline is or you already have one in place and you're just hoping to make it better.
1:46.5	You're not going to want to miss these next five episodes.
1:49.8	Now today in part one, we're going to lay out the five stages of the speaking pipeline.
1:54.2	We're going to spend a lot of time focusing specifically on stage one, which is the lead in.
1:59.2	We're going to cover the four things that your CRM does for you,
2:02.8	how to structure your follow-ups with leads, and the most common mistakes that speakers make
	...

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