How to Work With a Speaking Agent with Li Hayes

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 25 August 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you ever wondered how to work with a speaking agent? Our guest, Li Hayes, has all the info you need to decide if an agent is right for you!

Li runs a boutique speaker agency and works with a dozen different speakers. On today's The Speaker Lab, she tells us what her role is as their agent and what you need to do if you are looking for an agent. She shares her advice for emerging speakers and what you should and shouldn't be doing when working with event management.

We wrap up with her tips on what is working right now for speakers so be sure to join us and listen in til the end of episode 304 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

What's the difference between a bureau and a speaking agent?
Who actually needs an agent and who needs a personal assistant?
What are the best ways to find and book gigs if you are an emerging speaker?
How narrow should your market be?
Why you should stop trying to get on a big stage.
What is pull marketing?
What are the big 3 event planners want?
Why connecting with your audience makes a difference onstage and offstage.
And so much more!

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:47.4	Hey, what's up for Andrew Graer Baldwin here? Welcome back to the speaker lab podcast. So good to have you here with us today on episode 304. We've got a great show for you today. We're going to be talking with Lee Hayes about working with a speaking agent. Now, you know we talk a lot on this podcast about doing everything in your speaking business yourself, but one of the ways that you can share the load in terms of all the tasks involved in the speaking career is by working with a speaking agent. And Lee is the perfect person for this
1:16.1	conversation because she actually runs a boutique speaking agency that connects a small portfolio
1:20.9	of great speakers with great events. And so in this episode, we actually talk about the
1:25.4	difference between a speaking bureau and a speaking
1:27.7	agent and how to know when it might be the right time for you to look into using them,
1:31.9	which that part alone is really, really important.
1:34.2	It's easy to look into a bureau or an agent too soon or before you're ready.
1:38.4	We also talk about what she calls pull marketing versus push marketing,
1:42.0	why one of them is a much better way to book gigs in her experience.
1:46.0	Also, make sure you stick around for the entire conversation, as near the end, she shares her
1:49.8	three big things that all event planners want out of a speaker.
1:53.6	Lee works with event planners all the time, getting her insight on this was something you really
1:57.8	don't want to miss.
	...

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