The Power of The Pipeline Part II with Erick Rheam
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 8 September 2020
⏱️ 26 minutes
🧾️ Download transcript
Summary
Welcome to the second episode in our 5-part series on The Power of The Pipeline. Joining me again as co-host is Erick Rheam, our Director of Student Success here at The Speaker Lab.
Last week we covered the first stage, the lead in stage of your speaking pipeline. If you missed it you can listen here.
This week we are diving into the second stage: making contact. In this stage, your primary goal is to move from email exchanges to talking on the phone with your contact. There are 8 steps to make that happen and you'll find out what they are when you join us for episode 306 of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
- What are the two ways to schedule a phone call with your contact?
- When should you schedule your follow up calls?
- What is the magic move and how do you implement it?
- Should you contact people every year?
- Why there's power in being willing to walk away.
- Is it ever a good idea to give pricing over email?
- When do you know you aren't reaching out to enough people?
- Why a 70% failure rate at this stage is great!
- And so much more!
EPISODE RESOURCES
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- Booked and Paid To Speak program
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Transcript
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| 0:00.0 | Hey, friend, are you looking for ways to book more paid speaking gigs? |
| 0:03.7 | Well, of course you are. |
| 0:04.4 | Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website. |
| 0:27.2 | This training is free. |
| 0:28.1 | It's live and we offered a few times a week so you can find a time that works best for you. |
| 0:32.5 | All you got to do is head over to thespeakerlab.com slash get booked. |
| 0:36.3 | That's all one word. |
| 0:37.2 | Thespeakelab.com slash get booked. That's all one word, the speakerlab.com slash get |
| 0:38.8 | booked and register right now. We look forward to seeing you on the live training. |
| 0:54.1 | Hey, what's up? Friends, Graham Baldwin here. Welcome back to the speaker lab podcast. So good to have you here with us today on episode 306. We've got a great show for you today as we are continuing our series with Eric Ream on the power of the pipeline. Now, in part one, we laid out the five stages of the speaking pipeline. We went into detail |
| 1:12.2 | on stage one, which is the lead-in stage. So if you miss that, make sure you go back to the previous |
| 1:17.0 | episode, episode 305, make sure that you check that out. So today in part two, we're going to dive into |
| 1:22.1 | stage two of the pipeline, which is all about making the contact. We're going to cover the number one goal |
| 1:28.1 | that you should have once your lead has responded to your email and we'll detail the eight |
| 1:32.3 | steps. That's right, eight steps to properly following up with your lead to give yourself the best |
| 1:37.7 | possible chance of booking the gig. Also, if you've ever wondered how to handle the price |
| 1:42.3 | discussion, we're talking great deal about that very thing. Eric has some phenomenal advice on how to respond when a lead, ask you for a price quote over email that you don't want to miss. Make sure that you stick around for the whole episode to catch that, all right? Tons to cover here in this episode, make sure you got something to take notes with pen, pencil, marker, crown, lipstick, chapstick, nail polished blood, whatever you need to use. Good stuff here. |
| 2:04.9 | This is a very critical stage of the speaking pipeline. So let's get right into it. Here's part two |
| 2:09.7 | of the power of the pipeline with Eric Ream. Enjoy it. |
| 2:16.1 | Hey, what's our friends? Graham Baldwin here. Welcome back to the Speakalab podcast. We are joined once again by my co-hosts and friend, our director of education here at the Speak Lab, Mr. Eric Ream. Dr. Ream, how are you today, sir? I am outstanding. We are going to talk about a really fun stage today, stage two. This is when the pipeline really starts to take off. I love this stage. I can't wait to talk about it, Grant. So as you alluded to there, we are on the second episode of a five-part series, the five stages of the speaker pipeline. Last week, we discussed the first stage, the lead-in stage. And so if you haven't listened to that, you definitely want to make sure that you go back, you catch up with that. This is going to be a great series. This week we're going to be tackling the second stage where you actually make the contact and start to have that conversation with them. So, Eric, can you kind of give us a, all right, as we dig into this contact made stage, I guess maybe even before we get there, just kind of big picture on the pipeline. |
| 3:08.2 | We touched on this a lot last episode, why this is Matter. |
| 3:10.8 | Give us kind of a recap of why this is so important. |
... |
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